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Jetblue Airlines Company History from Jetblue.com Company milestones 30-Nov-2006 Hola Cancun! JetBlue adds its first nonstop service to Mexico 3-Oct-2006 Columbus
Jetblue Airways JetBlue is a small passenger airline company that provides a special first class experience with a low budget coach price. JetBlue started out in
Jetblue Rising I. The Problem A. The Key Fact Although JetBlue is expanding very quickly and has already won many service awards, they still represent only 2.3%
JetBlue:Leadership with Wings JetBlue: Leadership with Wings "To continue to bring humanity back to air travel." This is the promise JetBlue Airways Corporation
jetBlue Airlines JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting
Submitted by sssetss on July 6, 2007
Category: Business
Words: 272 | Pages: 2
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Porter's Forces for Airline industry
Threat of new Entrants is low due to deregulation and availability of alternate sources of fund.
Low Bargaining Power of Buyers due to large number of customers.
High Bargaining power of suppliers as there are only two suppliers namely Boeing and Airbus.
Threat of substitutes there are no substitutes for long distance traveling; threat is high for short distance travelers, people prefer to travel by alternate transportation (buses, trains and cars).
High Degree of rivalry as airlines offer competitive prices, similar experiences and have different frequent flying programs to maintain customer loyalty, along with customer service.
Internal Assessment of Jet Blue using Value Chain: The primary forces are:
Inbound logistics Internet booking has helped Jet Blue in effectively managing ticket sales.
Operations Efficiency through reduced paperwork, faster turnarounds, higher aircraft utilization, no meals, paperless tickets, maximum manpower utilization, low training cost, etc.
Outbound Logistics New A320's are larger providing more legroom, fuel-efficient and less maintenance cost. Selection of less congested airports helps quick and on-time flight departure.
Marketing and Sales Web based booking improves efficiency and eliminates the middle man.
Service Ensuring better customer service and undertaking various training programs for same.
The secondary forces for value chain analysis are:
Firm infrastructure Top management coordinates and incorporates activities in value system.
HR Management Investment on customer service and stock option program.
Technology It believes in technological investment; it was the first airline to innovate paperless cockpit; web based ticketing and automated baggage.
Procurement Convincing procurement plan with its low cost operations without compromising on...
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