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jetBlue Airlines. JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business
in a positive approach, by ensuring the main elements ...
Jetblue Airlines. Company History from Jetblue.com Company milestones
30-Nov-2006 Hola Cancun! JetBlue adds its first nonstop service ...
... are now trying to match their rivals' in-flight entertainment offerings.” Competitors
such as Jetblue, American, United, and Alaska Airlines have all tried ...
... The second is low-cost airlines such as Southwest Airlines and JetBlue, which mainly
operate medium or short distance routes and only serve domestic clients. ...
... Threat of new entrants higher during downturns in industry (eg JetBlue’s entry point).
Existing airlines may encroach on an opponent’s major or regional ...
Submitted by pjstorm on March 18, 2007
Category: Business
Words: 1011 | Pages: 5
Views: 569
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JETBLUE AIRLINES
OCTOBER 2006
JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting operations. Compared to JetBlue’s counterparts that started up their airlines in the 1980’s and 1990’s, JetBlue began with a highly experienced senior management team, dedicated core values, and plenty of capital to ride out the low times.
JetBlue’s strengths and opportunities compared to the industry are:
Strength & Opportunities:
• Highly experienced leadership team
• Above industry level wage compensation and benefits
• Customized employee compensation packages
• Fun, caring work environment
Weaknesses & Threats:
• As with any new startup companies, the unknown syndrome
• Will they attract the ‘right people’ to work and will they attract enough business
• Will the economy take a turn for the worse, such as fuel prices rocketing out of control
• Will the employees automatically ask for the unions to take over
CSFs:
• Must get the minimum amount, $130 million, for financing prior to starting operations
• Must have key elements of senior and top management teams in place
• Must obtain key location for first hub for operations
• No unions
David Neeleman, JetBlue CEO and owner, had the right idea for starting up his JetBlue airline. With this idea firmly in mind, he began by selecting highly experienced individuals with like-minded values to the senior management team. Each individual brought in their expertise in their particular areas, and each wanted to start a company from scratch and do everything in the “right way.”
Before starting the hiring process, Ann Rhoades, Executive Vice President of Human Resources, wanted to take the best parts of human resources and incorporate them into JetBlue. She surveyed the...
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