Jergens
JERGENS
MADINA COSMETICS
100 YEARS OF BEAUTIFUL SKIN
The Jergens Story
On April 5, 1882, Andrew Jergens Sr. and Charles H. Geilfus founded The Andrew Jergens Company in Cincinnati, OH. Known then as "The Jergens Soap Company" the original product was coconut oil soap, specially designed to perform in hard water. Over the years, the Company has developed into a leading competitor in the soap and cosmetics industry.
In 1901, Jergens expanded its business by purchasing the John H. Woodbury Company and the Robert Eastman Company. Woodbury sold its trademark and rights to a number of products including the highly popular "Woodbury Facial Soap". The Eastman Company had produced a small line of perfumes, creams, and lotions. One of the formulas was singled out as superior to any other lotion currently on the market. Originally sold as "Jergens Benzoin and Almond Lotion Compound", its name was shortened to "Jergens Lotion" and it grew to become the largest selling hand lotion in America. The Andrew Jergens Company was now a renowned name that represented quality in households across the nation.
During the 1920's, Jergens promoted its nationally famous Jergens Lotion to women across America. They utilized a combination of print, small retail, and the emerging "Five and Dimes" to tout the amazing benefits of Jergens Lotion. It became a daily beauty treatment for women everywhere.
"With Lotions of Love" was the renowned sign-off line for Walter Winchell's regular NBC Sunday night radio broadcast proudly sponsored by Jergens.
Walter Winchell's Journal, a kind of "tell all" gossip show done in a news style, launched on December 4, 1932 with the backing of The Andrew Jergens Company. It became widely popular due to its nationwide entertainment value and Winchell's opinionated charisma. Winchell and Jergens helped to create radio history well into the 1940's.
During and at the end...
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