OPPapers.com Essay Index >> Business >> Jc Penney Marketing Research Outline
We have many free term papers and essays on Jc Penney Marketing Research Outline. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Jc Penney Marketing Research Outline J.C. PENNEY COMPANY, INC J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce
JC Penney Marketing Research Outline J.C. PENNEY COMPANY, INC J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce
Submitted by oppapers on December 6, 2000
Category: Business
Words: 405 | Pages: 2
Views: 2456
Popularity Rank: 1,053
Average Member Grade: N/A (Add a Comment / Grade this Paper)
J.C. PENNEY COMPANY, INC
J. C. Penney Company, Inc. Is one of America's largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet.
Their targeted customers are "Modern Spenders" and "Starting Outs", who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet.
Starting Outs
· Less than 35 years of age
· Singles, young families
· 0-1 children
· Shopping patterns & relationships emerging
· No strong retail loyalties
· 28% of U.S. households.
· Currently 16% of sales
· Potentially 30% of sales
Modern Spenders
· 35-54 years of age
· Dual-earner households
· 0-2 children (often includes teenagers)
· Consumption oriented
· No strong retail loyalties & relationships
· Retail loyalties more likely
· Established shopping patterns
· Time-starved
· 27% of U.S. households
· Currently 43% of sales
· Potentially 50% of sales
Distribution
*Catalogs
J.C. Penney is the nation's largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 billion catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants.
*Internet
J.C. Penney is in only its second year of Internet sales, and its going strong and growing. Sales jumped from $15 million to $102 million since the beginning of jcpenney.com.
*Department Stores
JCPenney has more retail space in major regional shopping centers than any...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!