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Jamba Juice Growth Strategy

Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds. Their goal was to sell healthy smoothies. It‘s corporate was called Juice Club, Inc. in San Luis Obispo, California. In August of 1997, Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. In March of 1999 they acquired Zuka Juice Inc, Zuka was a smoothie company that was very popular at the time. Since then Jamba has become one of the nation’s number one smoothie chain’s. They emphasize on the benefits of healthy lifestyle. In 2004 they expanded in New York, opening nineteen locations throughout the city. On March 13,2006 Jamba was acquired by Services Acquisition Corp. International for $265 Million. SACI is run by Steven Berrard, former CEO of Blockbuster. Once the transaction was processed, they called their name to Jamba Inc. In December of 2007 Jamba and Nestle partnered up to make a line of healthy, ready-to-drink beverages under the Jamba brand. On February 28th,2008, Jamba launched a new breakfast smoothie and it began selling baked goods. Jamba’s headquarters’ is now located in Emeryville California. They has over seven hundred locations in thirty states in the nation, including the District of Columbia and the Bahamas. Five hundred are company-owned and the rest are franchised.

Marketing Overview
As head of Marketing and Public Relations, I will be speaking about some things we can do to improve on customer service as a whole. In order to improve on Jamba Juice as a franchise we have began to take an evaluation of our competition, Starbucks and Robeks Juice in terms of their customer service tactics. Based on this evaluation we discovered that each of these companies has very strategic tactics to make their franchise simple and easy to operate for the owners. We have also looked very closely at companies that have...