OPPapers.com

J&J Report

A Family of Companies

Business Plan

Michael Kelly
Integrated Engineering and Business Practices
10/5/09


Company Overview

Values
Johnson & Johnson is a community-oriented healthcare company dedicated to the well-being of both our customers and employees. We work hard every day to uphold the values of our company Credo.


Vision
To uphold the values of the Credo while providing the highest quality and most cutting edge health care products to those who need them worldwide.

Mission
Our mission is to ensure that we provide the best possible health care products to customers around the globe, while expanding our family of companies.
We must continue to set the pace in product development with new and innovating research.

Goals and Objectives

 Remain the world’s premier consumer health care products provider
o Improve upon the $16 billion in sales and the 10.8 percent growth seen in 2008

 Lead the way in product development through continued investment in new technologies
o Increase research and development spending to 13% of total revenue, compared to 11.9% ($7.6 billion) in 2008.

 Maintain our current successes as the world’s largest medical and diagnostic devices company
o Increase revenue by $2 billion (from $23.1 billion) by expanding the current family of companies

 Provide shareholders with a high rate of return
o Maintain our current position among the top three performing stocks on the Dow Jones Industrial Average

 Strengthen our pharmaceutical business
o Alter marketing strategies and manufacturing methods so as to have ten products with over $1 billion in sales (improved from nine in 2008)

 Improve global sustainability
o Continue to install and develop technologies such as the biomass boiler at our biologics facilities throughout the globe so as to obtain the previously set goal of 7% reduction CO2 emissions by 2010

 Build leadership for the future of the company
o Increase number of...