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Itc Echaupal Supply Chan Management

ITC e-Chaupal

Agriculture is vital to India. It produces 23% of GDP, feeds a billion people, and employs 66% of the workforce. Because of the Green Revolution, India’s agricultural productivity has improved to the point that it is both self-sufficient and a net exporter of a variety of food grains. Yet most Indian farmers have remained quite poor. The causes include remnants of scarcity-era regulation and an agricultural system based on small, inefficient landholdings. The agricultural system has traditionally been unfair to primary producers. Soybeans, for example, are an important oilseed crop that has been exempted from India’s Small Scale Industries Act to allow for processing in large, modern facilities. Yet 90% of the soybean crop is sold by farmers with small holdings to traders, who act as purchasing agents for buyers at a local, government-mandated marketplace, called a mandi. Farmers have only an approximate idea of price trends and have to accept the price offered them at auctions on the day that they bring their grain to the mandi. As a result, traders are well positioned to exploit both farmers and buyers through practices that sustain system-wide inefficiencies.

ITC-IBD

ITC-IBD division took the initiative to globalize agriculture through ICT (Information Communication Technology) and transformed the conventional form of working in international market by introducing e-Chaupal ( networking space for farmers to abreast with agricultural facts ) . Foremost by establishing one chaupal (a common meeting place ,which is like an informal gathering of farmers in the evening on their way home from their fields to discuss the news of the day)in every village.
ITC’s International business division established in 1990 , a division of ITC is engaged in exports of a range of agriculture commodities . It contributes 60% of ITC Group’s total foreign exchange earnings .Company’s largest item for exports is soybean meals which are exported to...