OPPapers.com Essay Index >> Miscellaneous >> Issues Management: Spin Or Genuine Commitment?
We have many free term papers and essays on Issues Management: Spin Or Genuine Commitment?. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Issues Management: Spin or genuine commitment? Issues management, of late, seems
to be the area of Public Relations that sparks off a lot of debate. ...
... frame issues- metaphors, jargon, contrast, spin and stories ... is used, there will
inevitably be issues and concerns ... element of successful business management today ...
... Sprint Nextel, also intends to spin off to ... of directors that provides oversight on
issues ranging from ... directors meet regularly without management present (JBX ...
... to bring new technology and management practices to ... industry, but it induces positive
spin-offs that ... hassles and local labor productivity- issues that are at ...
Submitted by tazzled on May 1, 2008
Category: Miscellaneous
Words: 1915 | Pages: 8
Views: 22
Popularity Rank: 103,444
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Issues management, of late, seems to be the area of Public Relations that sparks off a lot of debate. Many critics have slammed issues management as allegedly unethical in the view that it is all about spinning and protecting a firm’s reputation in the eyes of its publics. This essay aims to take the stand that issues management is both spin and a genuine long-term commitment to stakeholders by using an illustration of the McDonald’s Animal Welfare Programme.
First and foremost, what can be considered an issue? An issue is when “there is a gap between stakeholder expectations and an organisation’s policies, performance, products or public commitments.” Some traits of an issue are that an issue is usually long-standing, slowly developing, or predictable and it is impactful on an industry or product category, it can be identified, monitored and managed as it emerges and it can be brought into the public arena (or at least fuelled) by protagonists or activists and reported on by the media.
The definition of issues management by The Issue Management Council (IMC) is that it is the process used to align organisational activities and stakeholder expectations. Coates, Jarratt and Heinz in their 1986 publication defined issues management as the “organised activity of identifying emerging trends, concerns or issues likely to affect an organisation in the next few years and developing a wider and more positive range of organisation responses toward the future.” In addition, Galloway and Kwansah-Aidoo defined it as a central concept in both academic and practitioner public relations literature. While Crane and Palese propose that issues management is “something that will enable organisations to perform in a way that will help them achieve their objectives – which in this field, often have to do with protecting the organisation’s image or reputation”. For further understanding, Ogilvy PR (a global public relations agency) defines...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!