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Iphone Marketing Plan. ... Apple has invested heavily on the iPod brand and we
plan to capitalize on the brand when marketing the iPhone. ...
Iphone Marketing Plan. ... Apple has invested heavily on the iPod brand and we
plan to capitalize on the brand when marketing the iPhone. ...
... be releasing other products that will be able to compete with the iPhone. ... unwise
marketing choices of other companies and having a good marketing plan can help ...
... the peak they could if a good marketing plan was in ... Carter, Basic Definitions:
Advertising, Marketing, Promotion, Public ... iPhone equals igreedy marketing blunder ...
... References §Analysts: iPhone Plan Prices Hit Middle Ground. ¨ June 26, 2007. ... life
and times of the iPhone: Apple iPhone's marketing strategy." Brandweek ...
Submitted by nomore7 on April 13, 2008
Category: Business
Words: 3663 | Pages: 15
Views: 693
Popularity Rank: 10,419
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iPhone marketing plan
Market Summary
The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower prices and greater power.
SWOT Analysis
Strengths
Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device.
Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that the iPhone has limitless potential for upgradeability.
Ease-of-Use – The all-new touch screen interface making operations extremely intuitive. It is radically different from those of other phones or PDAs that recognizes multi finger gestures, just as the human hand normally behaves. The Mac OS X application imbedded into the iPhone assures users will easily recognize what they can do
Brand awareness – Apple is well known for cool essential gadgets like the iPods along great technological innovations like the original Macintosh.
Price – At $350, the iPhone would be sold at a reasonable price for its value. It outperforms any other PDA or smart phone on the market and the convenience of having multiple features combined into one-device...
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