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(Report) Sonic Restaurant- Dealing With Targeting The Hispanic Community
Introduction
For many companies, marketing to the Hispanic community has proven to be very challenging. Sonic drive-in is one of these companies that are currently exploring the ways to target this group.

Problem

Because there are so many different cultures within the Hispanic community, researchers have found it very difficult to target this group as a whole. Many companies don’t believe Latino’s to be a viable target and they don’t want to spend the time or money trying to research this community.

The companies that have explored this target market have had to figure out what approaches or appeals should be used and what strategies should be used in creating long-term relationships with this target group.

Sonic drive-in is among one of the companies currently researching the ways to target the Hispanic community and creating the long-term relationship with them. Figuring out where to begin is the problem Sonic is currently facing with targeting this group.

Purpose

The purpose of this report is to investigate how viable it is to target the Hispanic community and what approaches should be used.

In this report, we will explore the Hispanic culture in the United States and try to prove how important it is to target this community due to the rapid growth of population. Since the Hispanic community has never been considered a viable target, we tend to research this group and prove how influential this group is.

Assumptions

Our recommendation is based on three assumptions
• The Hispanic population in the United States will continue to sky rocket.
• Many more companies will see the importance of targeting this very influential group.
• Accommodating the Hispanic community will prove to be very profitable for many successful businesses.

Limitations

This report depends...