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Introducing a business into the French market. Introduction This report will
cipher the French market as to the strength of expanding ...
... alike on every aspect of the beauty business. ... based brand it acquired last year,
into the French ... cannibalizing their established brands by introducing newcomers ...
... restrict foreigners from taking over French companies before ... L'Oréal also planned
to expand into the mass-market fragrance business, introducing at least ...
... but the company soon branched out into other cleansing ... in all sectors of the beauty
business: hair color ... is facing the new challenge of introducing two products ...
... at the park (Shapiro, 1989; Introducing Walt d ... had to integrate American risk management
techniques into a French ... with any company doing business abroad (Shapiro ...
Submitted by genever123 on October 4, 2007
Category: Business
Words: 1851 | Pages: 8
Views: 166
Popularity Rank: 63,649
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Introduction
This report will cipher the French market as to the strength of expanding The Margaret River Dairy Company’s operations internationally into France. The Margaret River Dairy Co. is based in Margaret River Western Australia and is recently owned by Manassen Foods Australia Pty. Ltd. Manassen Foods have broadened the market for their cheese significantly from 90% consumption in Western Australia to 63% consumption via exports, primarily to Singapore, Indonesia and India (The Margaret River Dairy Company, n.d.). Different varieties of their cheeses have won numerous gold medals at prestigious events throughout Australia (The Margaret River Dairy Company, n.d.). The Margaret River Dairy Co. could benefit from expanding further into France due to Australian - French close knit bilateral relations including the admiration for each other’s varying yet distinct cultures, parallel judgments of democracy and human rights and extensive yet undeviating commercial links (DFAT , 2007). The environments for exploration within the French market for cheese will include; political and legal, economic, socio-cultural and technological. This information will be followed by a SWOT analysis and recommendations for The Margaret River Dairy Company.
Analysis
Political and Legal Environment
Companies producing dairy products inside or outside of France to be sold within the EU market must adhere to extremely strict regulations influencing; the health of the livestock, farm conditions, quality of the milk and the general farm’s processes (DAF Directive 92/46/EEC, 1992). These strict regulations prevent contaminated dairy products from such diseases as BSE . Dairy products produced by an approved establishment must carry a visible, legible and indelible health mark on the product, packaging or accompanying documents. This health mark indicates the community origin of the product (EEC ), the country of origin (F for France)...
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