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Submitted by jeanette64 on February 10, 2007
Category: Miscellaneous
Words: 4170 | Pages: 17
Views: 755
Popularity Rank: 9,142
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Problem Solution: Intersect Investment Services Corporation
In order to maintain competitiveness in an ever-changing market, a company must be aware of external and internal forces which affect the company and rapidly respond to those forces. According to Kreitner & Kinicki’s Organizational Behavior, 6th Edition (2003), external forces of change include technological advancements, market changes, as well as social and political pressures such as war, values, and leadership (673). Some of the internal forces of change include absenteeism, productivity Issues, unmet needs, and job dissatisfaction. Other internal forces of change are managerial conflicts, leadership, and company reorganization (673).
A company must also know what type of change is necessary. Kreitner & Kinicki's Organizational Behavior, 6th Edition (2003) describes three types of change, adaptive, innovative, and radical. Adaptive change is resurfacing a practice at a later time (677). Innovative change is taking a practice of another company and modifying it to fit the needs of one's own company (677). Radical change is "introducing a practice new to the industry (677)." Intersect Investment Services (IIS) is experiencing innovative change. According to the Scenario, IIS hired Janet Angelo "for her expertise in implementing a 'customer intimacy' model at two other companies (1)." The purpose of this paper is to identify the issues, opportunities, and perspective stakeholders of IIS. This paper will also define the problem and the end-state goals of the company.
Situation Background (Step 1)
IIS is currently experiencing the effects of a volatile market that brought about client uncertainty and the loss of credibility with Wall Street. IIS must quickly salvage its reputation as a once trusted financial services company. The board of directors and upper management realize that a major change is necessary to regain its brand image and achieve its ultimate goal of...
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