Intersect Investments Gap Analysis
Gap Analysis: Intersect Investments
In the years following the terrorist attacks on September 11, 2001, the financial sector has seen days like never before in history. Companies in this industry have been fighting tooth and nail to stay afloat and realize profitability. This calls for more innovation on the part of the CEOs and senior management to be able to stay ahead of the game. Intersect Investment Services is no exception and the CEO, Frank Jeffers, has come up with a new vision in order to lead Intersect to greater heights; “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer” (University of Phoenix, 2007). This vision is also geared towards gaining more credibility on Wall Street. In adopting this new vision, Intersect will have to undergo a radical organizational change within a short period of time and it needs to be as smooth as possible, which is easier said than done.
Situation Analysis
Issue and Opportunity Identification
Intersect Investment Services is one of many companies in the financial services sector that has been going through rough times. This situation has led to many companies struggling to survive in the cutthroat business world. Maintaining the current clientele and gaining Wall Street’s confidence is a hurdle for most of these companies and in order to overcome them, they need to offer an array of new products to their customers and at the same time, be able to service the existing products and offer sound advice.
Intersect has barely managed to stay afloat over the last few years and finally the CEO, Frank Jeffers, decided it is high time that Intersect changed its tune and implement drastic changes to match the new vision: “Provide a broad set of products and services to consumer and small business customers using a model of customer...
Please login to view the full essay...