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Intersect Investment

Problem Solution: Intersect Investment Services.
One of the after effects of the 9-11 tragedy is the change in the financial service industry. Companies have been forced to make changes in their business models in order to survive. Intersect Investment is one financial services firm that has recently struggled during this post 9-11 period. After many years of resisting change, CEO Frank Jeffers has publicly announced a change to a customer intimacy model. Even though Frank realizes the vision change will be challenging, he failed to organize a formal plan or design to roll out the vision. The internal forces of the organization (employees and management) are going in opposite directions and there does not appear to be any synergy in the organization. Frank most recently had to fire his Executive Vice President of Sales and Marketing because he did not share Frank's vision for the company. The new model can only succeed if the employees and management embrace the new vision. With proper preparation and understanding of change management, Intersect Investment can face this challenge "head on" and be successful. External forces such as customers must trust their advisors with their money and they demand results. This paper will explore the various challenges that a company encounters when making drastic changes to the company's vision and culture

Describe the Situation
Issue and Opportunity Identification
Obviously with any change in organizational structure there will be some resistance. With the firing of the Executive Vice President of Sales and Marketing, Frank Jeffers has made it known that resistance to his mandate for change will not be tolerated. This has caused some concerned within the organization. Employees that do not share his views will surely be replaced Already rumors have been spread of potential layoffs and employee satisfaction is low. The company's goals are not being met and there is a 25 % turnover with the...

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