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Internet

Submitted by oppapers on June 24, 2000

Category: Technology
Words: 1068 | Pages: 5
Views: 1356
Popularity Rank: 3,364
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Last December the express and package delivery giant announced that it had taken an equity
position in NetCel360, a provider of business-to -business e-commerce solutions for
companies operating in the Asia Pacific region. The investment was made through UPS's
Strategic Enterprise Fund, established in 1997 to invest in new markets and emerging
technologies.

The alliance hopes to provide the sort of supply-chain transparency in Asia that is available in
other parts of the world. "One of the reasons for NetCel and UPS getting together is to
provide full supply-chain integration," said Peter Winslow, managing director of UPS
Worldwide Logistics for Asia Pacific. "People expect to have information available at every
point along the chain. Today that is not available in the region."

NetCel360 was founded in 1998 by Phillip E. Kelly, who previously had put in 14 years at
Motorola followed by a move to Dell Computer in 1994. At Dell, Kelly was in charge of the
Asia Pacific region where he built up a made-to-order, direct sales operation similar to the
Dell infrastructure in the United States. In the process, he became aware of the unique
challenges faced by companies seeking to expand their Internet-based operations in the
diverse and complex region.

"The Internet market in the U.S. is built upon a significannot
infrastructure that was built up by
direct sales and catalog guys," said Kelly. "Asia Pacific does not have the same infrastructure
to enable e-commerce."

It's going to need one, though. Kelly said e-commerce in the region is expected to grow from
$3.3 billion in 1998 to over $100 billion by 2003, while the number of Internet users is
expected to increase from 30 million to...

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