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Internet

Submitted by oppapers on October 8, 1999

Category: Miscellaneous
Words: 1068 | Pages: 5
Views: 126
Popularity Rank: 79,689
Average Member Grade: N/A (Add a Comment / Grade this Paper)


Last December the express and package delivery giant announced that it had taken an equity

position in NetCel360, a provider of business-to -business e-commerce solutions for

companies operating in the Asia Pacific region. The investment was made through UPS's

Strategic Enterprise Fund, established in 1997 to invest in new markets and emerging

technologies.



The alliance hopes to provide the sort of supply-chain transparency in Asia that is available in

other parts of the world. "One of the reasons for NetCel and UPS getting together is to

provide full supply-chain integration," said Peter Winslow, managing director of UPS

Worldwide Logistics for Asia Pacific. "People expect to have information available at every

point along the chain. Today that is not available in the region."



NetCel360 was founded in 1998 by Phillip E. Kelly, who previously had put in 14 years at

Motorola followed by a move to Dell Computer in 1994. At Dell, Kelly was in charge of the

Asia Pacific region where he built up a made-to-order, direct sales operation similar to the

Dell infrastructure in the United States. In the process, he became aware of the unique

challenges faced by companies seeking to expand their Internet-based operations in the

diverse and complex region.



"The Internet market in the U.S. is built upon a significannot
infrastructure that was built up by

direct sales and catalog guys," said Kelly. "Asia Pacific does not have the same infrastructure

to enable e-commerce."



It's going to need one, though. Kelly said...

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