OPPapers.com Essay Index >> Technology >> Internet Security
We have many free term papers and essays on Internet Security. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Internet Security: Is Your Computer Ready? Jo-Ryan Salazar CBIS 41 John Hugunin
15 September 2004 Internet Security: Is Your Computer Ready? Internet Security. ...
internet security. Research ... yourself. Research Question: What is Internet
security and privacy and what we can do protect ourselves? ...
Internet Security. Internet Security What will US politics and the economy
be like as we progress through the twenty-first century? ...
... Cryptography and the Issue of Internet Security High level encryption or cryptography
is used in a number of applications ranging from those which impact ...
Security on the Internet. ... Here's a look at what's wrong with internet security
and what you can do to keep your data under lock and key. ...
Submitted by sibu on March 13, 2007
Category: Technology
Words: 10294 | Pages: 42
Views: 332
Popularity Rank: 28,298
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Executive Summary
The security software market is expected to grow to $4.4 billion by 2007 . In order to gain market share in this space, security software offered to the market must contain virus research, tracking, alerting, and clean-up services. This marketing plan will evaluate the marketplace and propose product components, promotion, and price in order to meet a sales forecast which will put Encore as one of the top three security segment products by 2008.
The primary target market for security software is internet users. Internet usage has grown dramatically in the past 10 years. Today, 70% of US households are online, and this population is expected to grow to 95% by 2010. Due to the large percentage of households which are online, there is little customer differentiation in age, income, gender, or national origin. There are differences on the populations’ primary usage of the internet; therefore, this plan focuses on meeting customers’ needs based on a behavioral based customer segmentation.
The primary marketing strategy discussed in this marketing plan will be one of differentiation. By 2008, Encore will sell 400,000 units annually with gross revenues of $30M and a contribution margin of 52%. Encore will be able to differentiate itself from its competitors by offering one of the highest quality products in the security software space. In order to be successful, Encore’s high quality must resonate in its product reviews, from user experience, and the product packaging. This plan will show the necessary steps that Encore must take to be in the top three security suite sales in the market.
1 Situation Analysis
1.1 Product offering
Encore, a top 10 PC software publisher, offers a portfolio of software products in retail outlets such as Staples, Office Depot, Best Buy, and CompUSA across the United States. Encore has historically been known for its family entertainment, productivity,...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!