Internet
The Internet has been available for public service since 1983. With it’s rapidly expanding popularity, the number of internet users has quickly risen to over fifty million in a four year period (Bingi, Mir and Khmalah, 2000). One of many advantages of Internet use is the potential and accessibility as a tool for electronic trade. Electronic commerce also known as e-commerce, can be referred to as the purchasing and retailing of products or services over an electronic system. It is increasing at an exponential rate. Credit Card Company ‘Visa’ reports the amount of internet use has increased rapidly from $600million in 1996 to $13 billion in 1999 and is expected to reach $100billion by 2003 (Tedeschi, 1998; Anderson 1997). Future business transactions seem to be transforming from in store shopping to online shopping (Kotler, 2000). Amazon.com was the first company who recommend books from in-store into the World Wide Web (Machlis 1998; Munk, 1999). The Economist (2000) noted the name ‘Amazon’ has become increasingly popular with e-commerce and it is one of the few brands recognised in the whole world. It is also the most visited site in the USA and top two or three in the UK, France, Germany and Japan.
According to the book ‘Jeff Bezos: the founder of Amazon’ written by Ann Byers (2006). The company ‘Amazon’ was incorporated in 1994, in the state of Washington. It was named after the Amazon River, one of the largest rivers in the world. The logo of Amazon.com represents a smile of customer satisfaction and hopes to have every product in the alphabet. It started online as an online book store in 1995 by Jeff Bezos and sold its first ever book on the 15th of July, soon expanding into a much bigger retail company and claimed to sell millions of different products to more than 6.3 million customers in over 160 countries. Amazon has been proven to be a highly successful business with the value of $35.3 million in 2003. Despite losses, Amazon’s net income in March 2011
According to the book ‘Jeff Bezos: the founder of Amazon’ written by Ann Byers (2006). The company ‘Amazon’ was incorporated in 1994, in the state of Washington. It was named after the Amazon River, one of the largest rivers in the world. The logo of Amazon.com represents a smile of customer satisfaction and hopes to have every product in the alphabet. It started online as an online book store in 1995 by Jeff Bezos and sold its first ever book on the 15th of July, soon expanding into a much bigger retail company and claimed to sell millions of different products to more than 6.3 million customers in over 160 countries. Amazon has been proven to be a highly successful business with the value of $35.3 million in 2003. Despite losses, Amazon’s net income in March 2011
References: Ang, L., Dubelaar, C., & Lee, B. C. (2001). To trust or not to trust? A model of Internet trust from the customer’s point of view. In Proceedings of the 14th Bled Electronic Commerce Conference (pp. 40-52), Bled, Slovenia. Ann Byers (2006). Jeff Bozos: the founder of Amazon.com, The Rosen Publishing Group. See pg. 46-47. Basso, A., Goldberg, D., Greenspan, S., & Weimer, D. (2001). First impressions: Emotional and cognitive factors underlying judgments of trust e-commerce. In Proceedings of the 3rd ACM Conference on Electronic Commerce (pp. 137-143). Tampa, FL, USA. Belanger, F., Hiller, J. S., & Smith, W. J. (2002). Trustworthiness in electronic commerce: The role of privacy, security, and site attributes. Journal of Strategic Information Systems, 11, 245–270. Bingi, P., Mir, A., & Khamalh, J.N. (2000). The Challenges Facing Global E-Commerce. Information System. 17 (4). 26-34. Cheskin Research and Studio Archetype/Sapient. (1999). Ecommerce trust study [PDF file]. Available: http://ww.cheskin.com/p/ar.asp?mild=7&arid=40&art=0 Chuchinprakarn, S Deck, S. (1999), ``Amazon hints at data sales ' ', Computer World, 33 (18) 6. Economist (US), “2000 Amazon’s amazing ambition”, The Economist, Vol, 354 No.8159, 26 February. Machils, S. (1998), “ Amazon.Com, Wal-Mart pushes Web branding”, Computer World, 32 (32). 13. Egger, F.N. (1998). Increasing Consumers’ Trust in Electronic Commerce through Human Factors Engineering. Unpublished Master of Science (Ergonomics) Thesis, University of London. Egger, F. N. (2001). Affective design of e-commerce user interface. How to maximize perceived trustworthiness. In Processing of the international Conference on Affective Human Factors Design. London: Asean Academic Press. Fox, S. (2000). Trust and privacy online: Why Americans want to rewrite the rules [PDF file], The Pew internet & American Life Project, Washington, DC. Available: http://www.pewinternet.org/reports/pdfs/PIP_Trust_Privacy_Report.pdf. Fukuyama, F. (1995). Trust: The social virtues and the creation of prosperity. New York: Free Press. Grabner-Krauter, S. and Kaluscha, E.A. Empirical research in online-trust: a review and critical assessment. International Journal of Human-Computer Studies, 58 (2003) 783-812. 135 154.28 Hof, R.D Hof, R.D, Neurborne, R and Green, H. (1998), “ Amazon.com: the wild world of e-commerce”, Business Week, No. 3608, pp. 106-14. Hoffman, D. L., Novak, T. P., & Peralta, M. (1999). Building consumer trust online. Communications of the ACM, 42(4), 80-85. Karvonen, K., & Parkkienen, J. (2001). Signs of trust. In Proceedings of the 19th International Conference on HCI. New Orleans, LA, USA. Kim, J. & J.Y. Moon (1998). Designing Emotional Usability in Customer Interfaces- Trustworthiness of cyber-banking System Interfaces. Interacting with Computers, Vol. 10: 1-29. Kotler, P. (2000). “Marketing management (10th ed.),” Upper Saddle River, NJ: Prentice Hall. kok, Thailand. Lightner, N. J. (2003). What users want in e-commerce design: Effects of age, education and income. Ergonomics, 46(1), 153-168. Margolis, B. (1999), “An Amazon.com storey lessons learned! Direct Marketing, Vol, 62 No. 761, p.243. Mellahi, K. & Johnson, M. (2000). Does it pay to be first mover in ecommerce? The case of Amazon.com. Management Decision. 38 (7). 445-452. Nielsen Norman Group (2000). Trust: Design Guidelines for E-Commerce User Experience. Available at: http://www.nngroup.com/reports/ecommerce/trust.html Munk, N.C Postrel, V.I. (1996), “The big uneasy: nothing upset stasis-loving social critics more that new institutions for buying and selling”, Forbes, Vol. 158 No. 5, 26 August, p. 32. Resnick, P. & H.R. Varian, "Recommender systems." Communications of the ACM, (1997). 40(3), 56-58. Riegelsberger, J., & Sasse, M. A. (2003). Face it: Photos don’t make a web site trustworthy. Proceedings of CHI 2002 (pp. 272-273), Minneapolis, MN, April 20-25, ACM. Riegelsberger, J., Sasse, M. A., & McCarthy, J. D. (2003). Shiny happy people building trust? Photos on e-commerce websites and consumers trust. Proceedings of the 2003 Conference on Human Factors in Computing Systems, CHI 2003 (pp.121-128). Schafer, J.B., Konstan, J.A., and Riedl, J. (1999). Recommender Systems in E-Commerce. In ACM Conference on Electronic Commerce (EC-99), pages 158-166. Sillence, E., Briggs, P., Fishwick, L. and Harries, P. (2004a). Trust and mistrust of online health sites. Proceedings of CHI 2004 (pp.663-670) NewYorkL ACM Press. Sinha, R & Swearingen K. (2001) Comparing Recommendations Made by Online Systems and Friends Proceedings of the DELOS-NSF Workshop on Personalization and Recommender Systems in Digital Libraries Steinbruck, U., Schaumburg., Duda, S., & Kruger, T