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Internet - The Flagship of Global English? Abstract The study is concerned
with two contemporary phenomena: - the first is the advanced ...
... Our flagship brand Cadbury Dairy Milk is considered the ... graduates in India to serve
its global operations. ... has been used which was available on the internet. ...
... Inditex opened its first Zara flagship store in ... on one sector only - No global networks
(problems ... the overall industry more efficient, the Internet can expand ...
... all product lines for La Chemise Lacoste.Internet : opening of ... billion francs" and
the opening of a flagship store in ... of the brand and company on a global scale ...
... million renminbi to redecorate the flagship outlet in ... Nielsen Consumer Insight Magazine
(Internet), 2007 Available ... in China :becoming global, becoming local ...
Submitted by kingleoric26 on November 2, 2005
Category: Technology
Words: 4994 | Pages: 20
Views: 335
Popularity Rank: 32,655
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Abstract
The study is concerned with two contemporary phenomena: - the first is the advanced computer technology which enables the transmission of data of various kinds from one part of the world to another in a few seconds; - the second is English, a language that because of its large number of non-native speakers has come close to the status of universal language. These two phenomena - the advanced computer technology and English with its status as a world language - are brought together in one whole and form something that is really exceptional and unique, something that is multinational and the most global thing ever in the whole of human history: they form the Network-of-networks, the Internet, and English as its lingua franca appears to be the network's inseparable part. The study attempts to show the most important aspects and implications of the status of English as the lingua franca of the Internet, a status which reflects the dominant position of English as the most used language worldwide.
INTRODUCTION
The advent and spread of the Internet probably constitute
the most important event of the end of the 20th century and the
beginning of the new millenium.
Indeed, nowadays, the whole humanity has at its
disposal an exceptional, very powerful medium. The new
communications technology is causing a revolution in many
aspects of our lives, and its future effects are still
unforeseeable. The Internet is changing our way of working,
studying, shopping, carrying out business and financial
transactions, but principally it is causing a revolution in the
way we communicate with other people.
Communication through the Globe has never been so
easy, cheap and full of contents and, above all, within
everyone's grasp. In the cyberspace1, the virtual space of the
1 Expression invented by Gibson (1984). It derives from the Greek word "kubernao",...
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