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International Business

Table of Contents

CONTENTS PAGE NO
Acknowledgement ---------------------------------------------------- 2
Case Overview: Wal-Mart de Mexico -------------------------------- 3
Case Questions -------------------------------------------------------- 8
Wal-Mart- The Paradigm of Expansion ----------------------------- 9
ANSWERS :
A. Answer to the question: 1-------------------------------- 11
B. Answer to the question: 2 ------------------------------- 15
C. Answer to the question: 3 ------------------------------- 20
D. Answer to the question: 4 ------------------------------- 22
 Conclusion -------------------------------------------------------------- 24

 
Acknowledgement

Being students of MBA program of IBAIS University, as a consequence of the course on Strategic International Business we are to prepare a case study. This case study will help us to match institutional knowledge with the practical field on International Business. In the process of this case we first want to acknowledge the guidance of our course instructor Dr. Muhammad Farid Uddin, University of IBAIS. Who gave us his utmost assistance and sincere cooperation with effective guidelines to make this study worthwhile.

Thanks to him

For completion of this case study, we have integrated the resources collected from several books and web directory. That helps us to make this assignment more informative and enriched and thanks to our group members for their thoughtful comments and recommendations also their forbearance and immeasurable help.

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Wal-Mart de Mexico

C
ommercial Mexicana S.A. (Comerci), one of Mexico’s largest retail chains, is faced with a serious dilemma. Since Wal-Mart’s aggressive entry into the Mexican Retail market, Comersi has found it increasingly difficult to remain competitive. Wal-Mart’s strong operating presence and low prices since NAFTA’s lifting of tariffs have put pressure on Comerci, and now management...