International Business, Research Fiji Water In China

Background Information: Fiji Water

On an adventure of thousands of miles, equatorial winds purify the rain as clouds form over the Pacific Ocean, eliminating all pollutants and acid rain before arriving in the virgin ecosystem of the islands of Fiji.   Fifteen-hundred miles from the closest continent, on a magnificently lush tropical island in the crystal waters of the South Pacific, rainfall has been collecting for over 450-years in a natural aquifer made of mineral-rich volcanic rocks.   This artesian water has never been touched by pollutants or by man.

Canadian David Gilmore discovered this virgin source of artesian water and built a manufacturing plant directly on top of the volcanic aquifer.   The water is bottled straight from the source in a completely sealed environment, remaining untouched by man or outside air until a consumer opens the bottle to take that first refreshing sip.   Fiji Water is the only bottled water in the world where this declaration is true, making it a swiftly growing phenomenon around the word.

Due to its remote manufacturing location and the high quality of the water, Fiji Water is more expensive than most bottled water we see in the United States.   Aquafina and Dasani, two of the world’s most popular brands, can be purchased for less than $6 for a case of 24 bottles.   Comparatively, a six-pack of Fiji Water costs a consumer almost $7.   Fiji Water is premium water is marketed to wealthy locals and tourists that can afford a more expensive water and to middleclass locals and tourists that want to be stylish and part of the “in” crowd.

Fiji Water is currently sold in the following countries:   the United States, Canada, Singapore, Australia, Honduras, and the United Kingdom.   Our research will result in a recommendation of two countries in which Fiji Water should expand their presence.   Starting with criteria based on water quality, per capita income, tourism, and bottle water consumption, a decision matrix was created...