International Business Project On Extended Stay Hotel In Bermuda
TABLE OF CONTENTS
PHYSICAL FORCES 3
SOCIOCULTURAL FORCES 5
ECONOMIC AND SOCIOECONOMIC FORCES 8
COMPETITIVE AND DISTRIBUTIVE FORCES 10
MARKETING AND MANAGEMENT ASSESSMENT 12
APPENDIX 14
BIBLIOGRAPHY 15
PHYSICAL FORCES
Bermuda is a British territory comprised of 138 islands. The main island of Bermuda is located 650 miles east of Cape Hatteras, North Carolina. The main island can be reached by air, from New York City, in less than two hours.
Bermuda has a unique topography. The primary vegetation is coniferous forest. The terrain is moderately hilly and low. At its highest point, Bermuda reaches only 79 meters above sea level. The shoreline is comprised of bays and inlets with coral sand beaches, primarily in the south. There are no known rivers or surface streams in Bermuda. There are fewer than twenty brackish and freshwater ponds, and only seventeen peat marshes on the main island.
The climate of Bermuda is desirably subtropical. There is never any frost, ice or snow. However, hurricanes are a threat.
Bermuda is not home to many natural resources. Its primary resources are limestone and a pleasant climate that fosters tourism.
There are other physical resources that are susceptible to change. These primarily involve transportation. There is currently one airport with a paved runway. There are 278 miles of paved roads. Of those, 140 miles are public roads, while 138 miles are private. There are two major ports, Hamilton and St. George. The merchant marine consists of 132 ships.
There are physical barriers and opportunities to locating a business in Bermuda. The barriers are a lack of natural resources, a lack of undeveloped land and possible loss of transportation due to inclement weather. Strengths are a very desirable subtropical climate and short distances between major transportation points.
SOCIOCULTURAL FORCES
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