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Interational Marketing

Course Work

M15CBS International Marketing

Coventry School of Business
Coventry University
Coventry

|Student Name |Nishank Bhardwaj |
|Student ID |1799244 |
|Course |MBA |

Index

Introduction

Corporate Social Responsibilities

Vodafone Group International Marketing Behavior

Michael Porters Generic Strategy

Ansoff Matrix

SWOT

Conclusion

Reference

Introduction:

Vodafone is the biggest telecom company around the globe, who is serving the customers in Middle East, Asia, Europe and United States, with the company joint ventures, partnership, undertaking and speculation.
Vodafone was established in 1984 as a subordinate of Rascal electronics plc and in 1991 after becoming an independent company it was named as Vodafone group plc. Today Vodafone employs more than 66,000 employees around the globe.
The ordinary shares of Vodafone group are programmed in London stock exchange and Vodafone’s American depositary shares are programmed in United States in New York stock exchange. In September 2007 the company was ranked 4th largest company in the financial stock exchange index.
As per the reports company has 270 million customers today. As per the survey of brands 100 top survey Vodafone has got 1st rank in the most valuable brands in United Kingdom, Vodafone is fourth rank in Europe and 22nd rank around the world as a most valuable brand.
Corporate Social Responsibilities:
Vodafone has given this task to their manager’s for the corporate social responsibility and to recruit the particular manager for this. The director of the Vodafone group social responsibility and the similar management keep meeting with the...