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integrated marketing and the many factors "Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications
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Integrated Marketing Integrated Marketing Communications Campaign The Pet Communicator Learning Team A Executive Summary Communication is the key to any successful
Integrated Marketing Communications Integrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time.
Submitted by mevans on February 13, 2006
Category: Business
Words: 3658 | Pages: 15
Views: 665
Popularity Rank: 15,436
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Integrated Marketing Communications Campaign
The Pet Communicator
Learning Team A
Executive Summary
Communication is the key to any successful relationship. Historically, man has always strived to communicate with fellow beings. Egyptians communicated with mirrors, carrier pigeons and the American Indians communicated with smoke. Early American inventors communicated with the telegraph and later the telephone allowed even more advanced communication. Computer technology eventually broke the international communication barrier and recently a communication milestone was achieved as Hill's introduces The Pet Communicator.
Through modern technology and a well-planned Integrated Marketing Communications (IMC) plan, Hill's has found a new niche in the market place with The Pet Communicator. The IMC will provide a brief overview of Hills, a product description, SWOT analysis, define market research; and segmentation; provide the positioning strategy; specify the strategic 4-P's; define the budget; and review various control mechanism's. Hill's realizes this product will intrigue and fuel imagination through a detailed and organized IMC plan.
The Pet Communicator will expand the already defined target market with goals of enriching and lengthening special relationships between people and their pets. Market awareness will focus on the product launch during the summer of 2006 to build new customers and offer Hill's existing customers special offers. The IMC will explain the steps of The Pet Communicator and follow the beliefs that this will aid pet owners and veterinarians to understand their pets better.
Situation Analysis
Secondary Market Research
The Pet Communicator market research focus will be nationwide, due to the number of pet owners throughout the United States. As sales stabilize the marketing strategy will expand to Canada and Mexico. Eventually...
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