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Integra leasing. 1. EXECUTIVE SUMMARY ILFC started its commercial operation
in Bangladesh in the beginning of 2005 with special focus ...
Submitted by disher on November 29, 2007
Category: Business
Words: 5469 | Pages: 22
Views: 213
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1. EXECUTIVE SUMMARY
ILFC started its commercial operation in Bangladesh in the beginning of 2005 with special focus on leasing and financial services. Even though in the beginning the company was perceived more as an organization catering to personal finance it is changing its structure of business by trying to a multiproduct financial institution with significant contribution in the corporate sector.
The company plans on diversifying its services and give better service to its customers. At the same time the company is looking for alternate sources of credit so that it can cater to a large number of clients and also reduce its cost of financing.
Being just 1 year old ILFC still lacks in credibility and company image and therefore in the current year a lot of focus will be put on building company image.
Like all professionally managed, growth oriented financial institutions, a company tries to find out where it is and where it wishes to go in the near future. In other words, a Vision is required to attain its corporate goals and objectives. And to turn the vision into reality Business and Marketing Strategies need to be formulated. A marketing plan consists of the economic, industry and competitor analysis, action plan preparation and development and implementation of activities. That is why ILFC understands the need for a comprehensive marketing plan, which will allow the organization to move
2. CURRENT MARKET SITUATION
We possess good information about our market and also our prized and loyal clients/customers. We will leverage this information to better understand who we serve, their specific needs, and how we can better communicate with them.
2.1 MARKET DESCRIPTION
ILFC's market consists of big variety of clients starting from big industrialists requiring project financing worth over 10 million taka and at the same time small and...
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