OPPapers.com Essay Index >> Business >> Infosys B2b Plan
We have many free term papers and essays on Infosys B2b Plan. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
infosys B2B plan. Infosys – Marketing Plan Submitted by: Avik Mukherjee,
Amit Kamat, Kanjana V. (I) The Challenges 1. Operating ...
... products to software companies like Infosys and Wipro ... Periodic, basically depends
on plan you purchase ... B) Advertising – B2B selling, tele marketing, direct mail ...
... Digitone’s agenda despite its initial plan of making ... was already venturing into a
B2B strategy for ... We are also grateful to Infosys Technologies Limited for ...
... 1.5.3 Shri Girish Vaidya of Infosys technologies Ltd. ... 2.3.5 Banks’ strategies in
B2B market are ... requirement for thrift institutions that plan to establish a ...
Submitted by kamatpals on March 28, 2007
Category: Business
Words: 541 | Pages: 3
Views: 423
Popularity Rank: 23,675
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Infosys – Marketing Plan
Submitted by: Avik Mukherjee, Amit Kamat, Kanjana V.
(I) The Challenges
1. Operating Challenge – expanding high end consulting across business units
2. Branding Challenge – developing a brand without advertising
3. Resource Challenge – scaling up for excellence
(II) Situation Analysis
Company Analysis
• Goals
1. To differentiate itself from other IT outsourcing companies
2. To be considered amongst the top 3 slots in request for proposals
• Culture
1. Quality culture – GDM model
2. Ethics culture
• SWOT Analysis of Infosys
Strengths
• Better predictability
• GDM & PSPD models Weaknesses
• Lack global brand presence
• Failure to provide lucrative offers to tap Indian IT talents
Opportunities
• Should get into more service lines and big-ticket deals, R&D and engineering services play and should increase their geographical reach
• Increasing demand for IT services at domestic corporate level Threats
• Global majors are becoming quite big
• They should not ignore or underestimate the creativeness and capabilities of MNC competitors
Customer Analysis
Customers expect the IT service provider to have consulting / solution capability and ability to leverage GDM. Approximately 85 % of Infosys s business comes from repeat customers which signify high customer loyalty and satisfaction. Some of the clients of Infosys include Northwestern Mutual, Aetna Inc, Air National Guard, and Brookhaven National Labs etc.
Competitor Analysis
The main competitors of Infosys are TCS, Wipro and Satyam which have similar customer bases. International competitors of the company include IBM and Accenture. Of this TCS had the highest market capitalization among the domestic players and competitive...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!