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Journal of Hospitality & Tourism Research
http://jht.sagepub.com Restaurant Franchisees’ View of the Relationships Among the Determinants of Franchisors’ Entrepreneurial Strategy Processes
Hoon-Ku Sul and Mahmood A. Khan Journal of Hospitality & Tourism Research 2006; 30; 427 DOI: 10.1177/1096348006290113 The online version of this article can be found at: http://jht.sagepub.com/cgi/content/abstract/30/4/427

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RESTAURANT FRANCHISEES’ VIEW OF THE RELATIONSHIPS AMONG THE DETERMINANTS OF FRANCHISORS’ ENTREPRENEURIAL STRATEGY PROCESSES
HOON-KU SUL Pukyong National University MAHMOOD A. KHAN Virginia Polytechnic Institute & State University
The determinants of entrepreneurial strategy processes in franchising were identified as external environment, entrepreneurial strategy, mechanistic-organic structure, and financial performance. The primary purpose of this study was to explore a model that examines the relationships among the external environment, entrepreneurial strategy, mechanisticorganic structure, and financial performance of restaurant franchisors from the perspective of the franchisees. Structural equation modeling (SEM) was employed to develop this exploratory model. The final structural model indicated that franchisors’ external environment forces such as competition, politics, technology, and price wars are perceived as having a negative effect on franchisor’s...