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Industry Analysis Limited Service Eating Places Industry. Part I ? Industry
Definition Limited-Service Eating Places Industry "Limited ...
... SCANNING: EXTERNAL ANALYSIS I. INDUSTRY ANALYSIS A. Definition ... 1. Hotel and Restaurant
Industry Definition based ... advertised, and offer limited menus-typically ...
... data are included in broader industry totals (A ... Such analysis ideally involves the
use of statistical ... or alternative approach, where data is limited or greater ...
... for half of all foodservice industry growth over ... of food choice, according to
McKinsey’s analysis. ... have scant experience beyond their limited menus, McKinsey ...
... suppliers will consider it has limited ability to ... 23.37% 22.06% 43.82% 47.06% 39.39%
Industry ¡@ ¡@ ¡ 54.20% Source ... is also called the Du Pont analysis. ...
Submitted by amdavid on November 24, 2007
Category: Business
Words: 2583 | Pages: 11
Views: 584
Popularity Rank: 14,493
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Part I – Industry Definition
Limited-Service Eating Places Industry
"Limited-Service Eating Places in the US" (NAICS 72221 and SIC 5812) is an industry that consist mainly of establishments that provide food service where customers usually order and pay for the items before eating. This industry, which accounts for more than one third of the entire restaurant dining industry, is categorized into three main segments (Bramhall). The first segment is limited service restaurants, which include drive thru and take out facilities. This segment currently has the largest market share. These establishments tend to specialize in limited menu items, such as hamburgers, pizza, sandwiches, and/or chicken (Basham 9). The second segment includes coffee shops, ice cream and donut shops. And the last segment consists of cafeterias. Establishments such as ice cream or yogurt shops, doughnut shops, bagel shops and cookie shops are also categorized under this industry. Key players in this industry are McDonald's Corporation, Starbucks Corporation, Yum! Brands, Incorporated and Doctor's Associates Inc.
Part II – Industry Size, Growth Rate, and Sales Projections
Limited-Service Eating Places Industry
Industry Size – Constant Prices
2002 2003 2004 2005 2006
Industry Revenue 151,934 150,270 155,010 159,350 162,856 $Mil
Number of Establishments 271,640 277,616 284,279 288,259 292,583 Units
Employment 3,579,208 3,625,738 3,676,498 3,716,940 3,754,109 Units
Industry Growth Rate
2002 2003 2004 2005 2006
Industry Revenue (1.8) (1.1) 3.2 2.8 2.2 %
Number of Establishments (1.0) 2.2 2.4 1.4 1.5 %
Employment (1.0) 1.3 1.4 1.1 1.0 %
Industry Sales Projections
2007 2008 2009 2010 2011
Industry Revenue 164,810 169,260 173,830 179,045 183,700 $Mil
Growth 1.2 2.7 2.7 3.0 2.6 %
...
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