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Indian News Broadcasting

Aberdeen Business School

RESEARCH METHODS BSM577

Research Proposal

THE DYNAMICS, CHALLENGES & PROSPECTS OF INDIAN TELEVISION

Submitted by

Kalyan Priya Dasgupta (0701626)
MSc Management

Date: 25th April 2008

Submitted To:
Dr Seonaidh McDonald

TABLE OF CONTENT

Sr. No. Title Page No.
1 Introduction 3
2 Provisional title 3
3 Statement of the proposal 3
4,5 Aim of the study & Objective 4
6 Literature review 4-15
7 Methodology 15-18
8 Conclusion 18-19

1. INTRODUCTION
In the current liberalized environment that is characterized by information and knowledge base, the media, particularly the satellite television news channels, is a very powerful medium that plays a significant role in shaping public opinions and beliefs, and disseminating correct information and knowledge with a huge responsibility on their shoulders. Such dissemination of news, views, and other information has far-reaching affects on societies, businesses, and governments. At the same time, today, the electronic media attracts the best talent in the country. When talented people work in such an industry, society expects them to act in a more accountable manner and provide it with those news stories that will increase their knowledge, their sources of information, and inspire them to inculcate a feeling of responsibility toward society.

2. PROVISIONAL TITLE
Indian Television News channels are loosing their impulse of providing quality journalism towards its viewers- A research study.

3. STATEMENT OF THE PROPOSAL

There is a myth that the Indian News Channels are loosing their vanguard and thereby becoming Entertainment Channels providing cheap sensationalism in order to gain Television Rating Point/ Revenues & to maintain their sustainability in the overtly crowded Indian satellite broadcasting industry.

4. AIM OF THE STUDY

The aim of the study is to critically analyse or examine the transition of the Indian satellite news channels from information...