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Indian Automobile Industry

Acknowledgement

The skeleton of this project was in the mind based on the study of various publications but it gained this shape by the proper and timely guidance of our teacher and colleagues.

We feel great pleasure to express my sense of gratitude to Ms. Meghna Sharma for the available guidance and keen interest which took in the completion of the project.

Last but not the least we are grateful to all the other people who co-operated with us in giving their valuable and precious opinion and time.

Research Methodolgy
Data has been collected from reputed magazines and various websites.
For analysis purpose, statistical methods have been used like: Demand and Supply analysis, Sales analysis.

The Indian Car Industry

The Indian car industry can be classified on the basis of price, into lower end small car or economy segment, higher end of the economy segment (Rs0.25-0.45mn) mid-size segment (Rs0.45-0.8mn), luxury/premium car segment (above Rs0.8mn). The lower end of the economy segment includes cars like Maruti 800, Maruti Omni and Premier Padmini. The higher end will include models like Maruti Zen, Matiz, Hyundai Santro and Telco Indica. The mid-sized segment currently includes models like Ford Ikon, Hyundai Accent, Maruti Esteem, Cielo and Honda City. The luxury segment of the car market includes such models as Mitsubishi Lancer and Mercedes E220.

The demand for passenger cars can be segmented on the basis of the user segment as taxi operators, government, non-government institutions, and individual buyers. A major portion of the demand in India accrues mainly from personal vehicle owners. Lately, the Indian car market has seen a lot of action with a number of new entrants wanting a share of the pie. With individual incomes on the rise and finance being easily available, aspirations have also grown to include a car among a family’s prized possessions. With the Indian buyer still being price conscious, all these factors have contributed...