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Indesit Company MarCom Plan. The Indesit Company: Launch of Audio Visual
Range Marketing Communications Report Table of Contents ...
Submitted by jjbuster on October 30, 2005
Category: Business
Words: 2047 | Pages: 9
Views: 251
Popularity Rank: 37,457
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The Indesit Company:
Launch of Audio Visual Range
Marketing Communications Report
Table of Contents
Main Sections
1 Introduction
.
..3
2 Executive Summary
.4
3 Analysis of Marketing Situtaion......................................................................5
3.1 Market Analysis
.5
3.1.1 SWOT Analysis
.6
3.1.2 PEST Analysis
..6
3.2 Targeting and Segmentation
..7
4 Marketing and Communications Objectives
8
4.1 Marketing Objectives
. .......................................................8
4.2 Communications Objectives..................................................8
5 Strategy
..............................................................................................9
6 Tactics
...................................................................................10
7 Action Plan...................................................................................................11
8 Conclusions,
..................................12
List of Appendices
APPENDICES 1: Poster..................................................................................13
APPENDICES 2: Celebrity Endorsement.......................................................14
1. Introduction
The aim of this report is to design an Audio Visual (AV) range for a company who has had no previous...
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