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Improving sports channels. TotalGP.com Objective To create compelling content
that drives significant traffic through to the venture ...
... the right to build three full-time programming channels. ... has been to pursue exclusive
sports content. ... also relies on creating and improving existing technology ...
... result of new sports media delivery channels is that ... use of these techniques by major
sports franchises will ... The lure of improving the on-field performance of ...
... “Check Up or Check Out” is an initiative focused on improving men’s health and to ...
Pro sports broadcasts and channels like ESPN, Comedy Central, and ...
... is threatening the traditional distribution channels, thus eliminating ... athletes with
the finest sports equipment in the world to continuously improving our own ...
Submitted by tonybs on May 8, 2008
Category: Miscellaneous
Words: 1970 | Pages: 8
Views: 35
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TotalGP.com
Objective
To create compelling content that drives significant traffic through to the venture and generates substantial income for PA Sporting Life and Jordan F1.
Background: Sporting Life – the partner of choice
We are innovative. We were the first UK sports website to launch (in 1997) and we continue the trend with leading edge product development. This included Europe’s first ever live racing webcast in February from Ascot.
We are immediate. Our live coverage is unparalleled. We have an array of desktop scoreboard, vidiprinters and tickers that mean our users get all the news and all the results first. Bar none.
We are authoritative. Our parent company, the Press Association, is one of the world’s most respected sources for sports news. Add this to our breadth of coverage and we have become the ‘website of record’ for sports fans.
Our aim is to be the leading website worldwide for the provision of information about UK sport. We believe that our maxim of being innovative, immediate and authoritative will allow us to achieve this goal.
We currently achieve an average of around 15 million page impressions a month – without, to date, having spent a penny on advertising. The next twelve months will see us improve that figure to 30 million, with a multi-million sum to be spent on promoting our newly-designed site, which went live in March. This will clearly have benefits for all of our partners and particularly other sites to which we drive traffic.
Although we are a multi-sports website, our coverage and content is superior to that found on many specialist sites – this is why up to one million people come to our site every month, with around one third of this figure coming from outside the UK. Our relationship with the Press Association, our parent company and the world’s most respected source for...
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