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Implementation Planning

Submitted by krphillip on April 16, 2008

Category: Business
Words: 1937 | Pages: 8
Views: 380
Popularity Rank: 27,329
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Implementation Plan Concepts Worksheet

Strategic project management and the corporate strategy-Implementing strategies through projects
Harrison-Keyes (H-K), Inc had a proven track record of success with its traditional publishing business but due to an industry-wide change in the way other publishing firms were conducting their business, the company had to realign its corporate strategy with its changing business environment. The company’s new CEO, Meg McGill, was experiencing the challenges faced by project advocates who do not align their initiatives with the current corporate strategy. H-K’s e-publishing project was the pet project of the new, tech-savvy CEO. Unfortunately, Ms. McGill was unable to demonstrate to all members of her upper management team how the e-publishing initiative was aligned to the organization’s corporate strategy. In this case, some major stakeholders at H-K, such as its A-list author Will Harper and the firm’s CFO and production, felt the project was an inappropriate choice.
Businesses use project management to manage projects and achieve outcomes typically in alignment with implementing a new corporate strategy. The focus of a corporate strategy is usually on the entire organization, while the focus of project management is on a specific objective. Strategic planning involves defining objectives and creating strategies to attain those objectives. A strategy is a long-term plan of action designed to achieve a particular goal, as opposed to a project which is a specific task aimed at satisfying a specific need. Projects are needed to implement strategy, but if the objective of the project conflicts with the overall corporate raison d’être, it will be met with resistance by its team members and other stakeholders.
Reference to Concept in Reading
“The role of projects in organizations is receiving increasing attention. Projects are becoming the major tool for implementing and...

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