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Impact of Ebusiness

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Impact of Ebusiness
Impact of e-business on an organisation INTRODUCTION Topic Chosen and Its context This research and analysis report explores the impact of e-business on the strategic planning of Next Retail plc. This investigation focuses on the company 's growing its business, its operational and financial performance, and the use of e-business in achieving national domination, global expansion and to be able to complete in business world. The objective of the research is to determine the advantages of e-business to the achievement of Next Retail Plc 's strategic objective, and sustainability and to the continuous existence of Next plc as a going concern business, and maintaining its position as a leader in fashion world. The impact of the e-business on the smooth running of the company operations, and its disadvantages to Next Retail plc will also be considered. Purpose for the topic My ACCA studies and work experience have increased my interest in Next Retail plc and particular interest in the company 's use of e-business in achieving its ' plans to develop into a top brand name and become one of largest online fashion retailers. The company will thereby be in a position to cope with competitors on the high street and also with online store like www.asos.com , www.rarefashion.co.uk , www.oli.co.uk, www.bunnyhug.co.uk, www.marksandspencer.com, And the ability to expand to increase the global sales and domestic market share The selection of topic of E-business can be attributed to the fact that the Internet has played an important role in retail industry in the UK, contributing over £30b in retail sales in 2009, and retail sales fall by -0.7%. (Office of national statistics)

The choice of Next Retail Plc is based on the company 's position as one the leading online fashion retailers in the world and among the top ten online retailers in the UK which enables them to complete favourably in fashion retail and non fashion retail. My interest in


Bibliography: Chaffey, D. (2007). E-business and E-commerce management Essex : Pearson Education Cleanupfashion (NEXT Plc) Doole, I and Lowe, R. (2008) International Marketing StrategyAnalysis, Development and Implementation: Cengage, South Western Euromonitor (NEXT Plc)-www.euromonitor.com. FEDEE (2006) National Labour News, www.FEDEE.com. Keynote (2004) UK clothing Retailers market, www.keynote.com; Lynch, R Market line (2006) NEXT www.datamonitor.com. Marciniak R. (2004). Identification of UK fashion retailer web site use, www.emeraldinsight.com Mason, R Next Plc (2009) Company history, http://next.co.uk/ Next plc (2009) Corporate Responsibility Report http://next.co.uk/ Next plc (2009) Corporate Governance, http://next.co.uk/ Snapdata (2008) UK Retailers, www.snapdata.com
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