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The Impact of Macroeconomic Variables on the Telecommunication Industry. Running
head: ENVIORONMENTAL ANALYSIS The Impact of Macroeconomic ...
... use energy, fuel and other natural resources and works to lessen its impact on the ...
Macroeconomic variables that affect the telecommunication industry Gross ...
... and availability of workforce Telecommunication industry – Cable ... Macroeconomic variables
that affect cable’s industry The ... having a negative impact on the ...
... seeking for relationships with Economic and Telecom variables. ... Act of 1997 and
investigate its impact. ... characterize the Telecom and macroeconomic factors in a ...
... The transportation, energy and telecommunication infrastructure also ... assess the broader
economic impact of e ... the analysis of such macroeconomic variables as GDP ...
Submitted by louisma on January 27, 2007
Category: Business
Words: 1634 | Pages: 7
Views: 879
Popularity Rank: 6,635
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Running head: ENVIORONMENTAL ANALYSIS
The Impact of Macroeconomic Variables on the Telecommunication Industry
University of Phoenix
MBA 501
Forces Influencing Business in the 21st Century
January 22, 2007
Introduction
The intent of this paper is to perform an analysis of the cable industry’s external environment. The first sections of the document will discuss environmental scanning and define the telecommunication niche that is currently occupied by cable operators such as Comcast. The next section will identify the macroeconomic variables that currently impact cable operators and will compare two variables to two corresponding industry variables. The final section of the paper will identify some of the challenges and opportunities facing the industry. An external analysis of the industry will provide a clear picture of the environment as well as any opportunities and threats faced by Comcast. By understanding the environment, opportunities and threats a company has the ability to create strategies to support its business goals. The primary process by which Comcast will gain an understanding of its external environment is environmental scanning.
Environmental scanning
Environmental scanning “is the acquisition and use of information about events, trends, and relationships in an organization\'s external environment, the knowledge of which would assist management in planning the organization\'s future course of action.” Choo (2001) As explained by Gazzale (2007) all businesses external environment are made up of three facets “: 1) the remote environment (macroeconomic factors including inflation, GDP, interest rates, etc.), 2) the industry environment (barriers to entry, the level of competition within the industry, etc.), and 3) the operating environment (the business\'s customers,...
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