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Impact of language on corporate culture. Corporations, like any organization,
define and are defined by a shared culture. This culture ...
... tax reforms lowered both income and corporate tax rates ... well-educated people skilled
in the English language; India is ... that will have a favorable impact on the ...
... of its physical environment; its language; its technology ... can have a significant
impact on their ... Corporate culture has an important influence on strategies and ...
... of diffusing company information and achieving a common corporate culture. ... The language
barrier is likely to reduce the level ... will have a direct impact on the ...
... standards such as Extensible Markup Language (XML) to ... are used to automate core
corporate activities such as ... This can have a considerable impact on competitive ...
Submitted by fh352003 on May 16, 2006
Category: Business
Words: 5072 | Pages: 21
Views: 400
Popularity Rank: 22,015
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Corporations, like any organization, define and are defined by a shared culture. This culture is created through the use of language first in the creation and implementation of a shared vision articulated in a company mission statement. This vocabulary steers the organization toward what will become their shared culture. This culture is then reinforced through all manners of language, evidenced in corporate communications such as press releases and company policy, the semantics of job titles and descriptions, and in everyday jargon that is used around the legendary water cooler, in stockholder meetings, and in every employee office, desk, and cubicle throughout the organization. In order to prove this point we will first define what corporate culture is, we will then explain how language creates and reflects culture and then use examples of how that language is used specifically in an organization to create and reveal culture.
People learn culture. Many qualities of human life are transmitted genetically -- an infant's desire for food, for example, is triggered by physiological characteristics determined within the human genetic code. An adult's specific desire for milk and cereal in the morning, on the other hand, cannot be explained genetically; rather, it is a learned (cultural) response to morning hunger. Culture, as a body of learned behaviors common to a given human society, acts rather like a template, shaping behavior and consciousness within a human society from generation to generation. Culture resides in all learned behavior and in some shaping template or consciousness prior to behavior. In other words, a "cultural template" can be in place prior to the birth of an individual person.
This primary concept of a shaping template and body of learned behaviors might be further broken down into the following categories, each of which is an important element of cultural systems. These include systems of meaning, of which language...
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