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Imapct to public relations. Impact of Public Relations on Society Eva McClure
MKT/438 Cynthia Terpstra 11/08/04 There are several ...
Submitted by evamcclure on September 25, 2005
Category: Business
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Impact of Public Relations on Society
Eva McClure
MKT/438
Cynthia Terpstra
11/08/04
There are several ways to define public relations:
Public relations, in the sense that we use the term,
forms part of the strategy of management. Its function
is twofold: to respond to the expectations of those whose behavior, judgments, and opinions can influence the operation and development of an enterprise, and in turn to motivate them. . . .
Establishing public relations policies means, first
and foremost, harmonizing the interests of an enterprise with the interests of those on whom its growth depends.(Pg 2)
The British Institute of Public Relations (IPR) offers
this: Public relations are about reputation—the result of
what you do, what you say, and what others say about
you. Public Relations Practice is the discipline which
looks after reputation with the aim of earning understanding and support, and influencing opinion and behavior. (Pg 2)
Public relations involves responsibility
and responsiveness in policy and information to the best interests of the organization and its publics. (Pg 2)
The definitions conclude that public relations are how and organizations act toward the public and how the public perceives the organizations actions. There are ten basic principles in the organizational role in public relations:
1. Public relations deal with reality, not false fronts. Conscientiously planned programs that put the public interest in the forefront are the basis of sound public relations policy. (Translation:
PR deals with facts, not fiction.) (Pg3)
2. Public relations is a service-oriented profession in which...
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