Ikea Human Resource Management in Chinese Market
Candidate Number: 1305248
Year: 21st Mar 2013
Course Code: MN5131
Course Tutor: Dr Yu Zheng
Assignment No: 1
Degree Title: MSc International Management
Question No. and Title: IKEA Human Resource Management in Chinese Market
Declaration of Academic Integrity: I promise that submitting this work acknowledges that the assignment is entirely my own work and has not been submitted previously for another course or programme at RHUL or any other institution.
When the art of business management has been concerned by IKEA, the concept “Simplicity is beauty” is popular in IKEA’s company culture. For an international enterprise, IKEA have to seek global expansion and entry foreign market. It has founded that IKEA is perfect in every aspect when it is reported or researched. For instance, IKEA makes some complicated enterprise management into simple principles: according to the consumption demand to design product, or created low price but do not spare significant efforts in reducing costs, created experiencing-style sales terminal and make the global supply chain running smoothly. This paper will focus on the human resource management of IKEA in Chinese market based on the case study of internalizing a brand across cultures: the case of IKEA. (Veronika V and Leslie, 2011). In the early 1980s, human resource management has been proposed by Beer and his colleagues at Harvard Business School. It is stated that departure from the previous views of the nature and purpose of personal management, with a set of prescription for managers to connect the effective human resource management, mostly, with the condition of corporate success and broader positive consequences for society (Beer et al. 1984). With the increasing speed of retail internationalization, the issue of brand identify across borders becomes more and more important. IKEA should communicate their brand visions, values and brand
Year: 21st Mar 2013
Course Code: MN5131
Course Tutor: Dr Yu Zheng
Assignment No: 1
Degree Title: MSc International Management
Question No. and Title: IKEA Human Resource Management in Chinese Market
Declaration of Academic Integrity: I promise that submitting this work acknowledges that the assignment is entirely my own work and has not been submitted previously for another course or programme at RHUL or any other institution.
When the art of business management has been concerned by IKEA, the concept “Simplicity is beauty” is popular in IKEA’s company culture. For an international enterprise, IKEA have to seek global expansion and entry foreign market. It has founded that IKEA is perfect in every aspect when it is reported or researched. For instance, IKEA makes some complicated enterprise management into simple principles: according to the consumption demand to design product, or created low price but do not spare significant efforts in reducing costs, created experiencing-style sales terminal and make the global supply chain running smoothly. This paper will focus on the human resource management of IKEA in Chinese market based on the case study of internalizing a brand across cultures: the case of IKEA. (Veronika V and Leslie, 2011). In the early 1980s, human resource management has been proposed by Beer and his colleagues at Harvard Business School. It is stated that departure from the previous views of the nature and purpose of personal management, with a set of prescription for managers to connect the effective human resource management, mostly, with the condition of corporate success and broader positive consequences for society (Beer et al. 1984). With the increasing speed of retail internationalization, the issue of brand identify across borders becomes more and more important. IKEA should communicate their brand visions, values and brand
References: 1) Veronika V. Tarnovskaya, Leslie de Chernatony, （2011），Internalising a brand across cultures: the case of IKEA. School of Economics and Management, Lund University. 2) Beer M, Bert S, Paul R Lawrence, D Quinn Mills and Richard E Walston, (1984) 3) Burt, S. and Sparks, L. (2002), Corporate branding, retailing, and retail internationalization, corporate Reputation Review, Vol. 5 Nos2/3, pp. 194-212. 6) Lewis, E (2005), Great IKEA. A Brand for all the People. Cyan Books press, London. 7) Edvardsson, B., Enquist, B