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IFE and EFE for Reebok. STAGE ONE ANALYSIS Internal Factor Evaluation (IFE) - Summary
step in conducting an internal strategic management audit. ...
... sell External Factor Evaluation Matrix (EFE) Opportunities Weight ... easily copied
marketing strategy (Reebok and Adidas ... structure (co-presidents, IFE Below is ...
Submitted by ameliasulaiman on May 26, 2007
Category: Miscellaneous
Words: 313 | Pages: 2
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STAGE ONE ANALYSIS
Internal Factor Evaluation (IFE)
- Summary step in conducting an internal strategic management audit.
- Strategy formulation tool that summarizes and evaluate the major strength and weakness in the functional areas of the business.
- It also provides a basis of identifying and evaluating relationships among those areas.
KEY INTERNAL FACTORS
STRENGHTS WEIGHT RATING WEIGHTED SCORE
Worldwide designer, marketer and distributor of sports, 0.11 3 0.33
fitness and casual footwear and apparel - 3rd in the
World
Pump ® Technology 0.11 4 0.44
Innovative technology in footwear and apparel - 0.14 4 0.56
committed to R&D spending, state-of-the-art product
development technology
Use of broadband to advertise - reducing reliance on 0.06 3 0.18
Television ads
Focus on children and youths as target markets. 0.06 3 0.18
Diverse product lines 0.09 4 0.36
Efficient manufacturing practices 0.04 3 0.12
Strong advertising campaigns and use of celebrities 0.14 4 0.56
User - friendly website - availability of online shopping 0.03 3 0.09
WEAKNESS WEIGHT RATING WEIGHTED SCORE
All men in top management 0.02 2 0.04
Low gross margin 0.03 2 0.06
Logo not recognized like rival Nike 0.05 2 0.1
Highly debt leveraged 0.04 2 0.08
Image detrimentally affected by labor rights 0.08 2 0.16
Campaigners
Total 1.00 3.26
Legend:-
1- Major weakness
2- Minor weakness
3- Minor strength
4- Major strength
External Factor Evaluation (EFE)
- EFE summarizes and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological and...
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