Hypothesis Identification Article Analysis
Hypothesis Identification Article Analysis
Pamela Orozco
RES/342
December 6, 2009
Elisa Fredericks
Hypothesis Identification Article Analysis
An analysis of marketing research article was completed on, An Analysis of At-home Demand for Ice Cream in the United States, (2009). The purpose of the research study was to determine if there was an increase in purchases of ice cream at home and by which consumers, and where in the country they were located. The researchers used self-reported receipts sales that were reported to Nielson Data in 2005. Their data was displayed in charts, tables and graphs.
Stated Hypothesis The research studies stated null hypotheses were that there would be a general increase in the sales of ice cream based on increasing income during the past 4 decades. The alternative hypothesis was that a larger household income would not increase the sales of ice cream.
Rejection Criteria The criteria for statistical significance was set at 1% and P was set at 0.1 for the demographic analysis that showed purchasing likelihood by demographic.
Results
The study concluded that there was a general increase in the purchasing of ice cream as income increased, however it was not statistically significant. The study concluded that the sales of ice cream have been steady for the past decade showing no dramatic increase or drop. It was determined that a price change as little as 1% did show significant impact on the likelihood a household would purchase ice cream.
Demands for ice milk or sherbet and frozen novelty ice cream were notably elastic, with own-price elasticities of −1.16 and −2.00, respectively, which meant that a 1% change in the price of these products would have a change greater than 1% in quantity demanded (C. G. Davis, 2009).
This was declared important for dairy farmers who produce the raw milk used to create the final product, a large increase in the raw milk would likely lower demand for ice cream and lead to the
Pamela Orozco
RES/342
December 6, 2009
Elisa Fredericks
Hypothesis Identification Article Analysis
An analysis of marketing research article was completed on, An Analysis of At-home Demand for Ice Cream in the United States, (2009). The purpose of the research study was to determine if there was an increase in purchases of ice cream at home and by which consumers, and where in the country they were located. The researchers used self-reported receipts sales that were reported to Nielson Data in 2005. Their data was displayed in charts, tables and graphs.
Stated Hypothesis The research studies stated null hypotheses were that there would be a general increase in the sales of ice cream based on increasing income during the past 4 decades. The alternative hypothesis was that a larger household income would not increase the sales of ice cream.
Rejection Criteria The criteria for statistical significance was set at 1% and P was set at 0.1 for the demographic analysis that showed purchasing likelihood by demographic.
Results
The study concluded that there was a general increase in the purchasing of ice cream as income increased, however it was not statistically significant. The study concluded that the sales of ice cream have been steady for the past decade showing no dramatic increase or drop. It was determined that a price change as little as 1% did show significant impact on the likelihood a household would purchase ice cream.
Demands for ice milk or sherbet and frozen novelty ice cream were notably elastic, with own-price elasticities of −1.16 and −2.00, respectively, which meant that a 1% change in the price of these products would have a change greater than 1% in quantity demanded (C. G. Davis, 2009).
This was declared important for dairy farmers who produce the raw milk used to create the final product, a large increase in the raw milk would likely lower demand for ice cream and lead to the
Bibliography: C. G. Davis, *. D. (2009). an analysis of at-home demand for ice cream in the united States1. Journal of Dairy Science , 92 (12), 6210-6215.