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Submitted by DavidTDo on March 11, 2008
Category: Business
Words: 2212 | Pages: 9
Views: 118
Popularity Rank: 87,935
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Harley Davidson Inc.
In
HUGE PICTURE
Capitalism in its truest and furthest extent is the idea of globalization. This idea requires companies to reevaluate what and who they think their competitors are. Many industries and sectors of business are realizing the fact that their competition is not only the guy down the street or the guy on the other coast, but may very well be the guy across the ocean. Free trade enables corporations from all countries to compete and participate in the market. One company that has welcomed, mastered, and will succeed in the idea of globalization is Harley Davidson Inc. This company understands the big picture and how they must adapt to the global market to not only stay competitive, but to stay profitable. Harley Davidson has successfully maintained dominance in the American market and the world market. Their strategies within the both the American and foreign markets and their commitment to keeping costs low will help Harley Davidson Inc. continue to be a strong and viable company well into the future.
Harley Davidson's strategies have helped it to be a strong company within the American market. Harley has enjoyed 16 consecutive years of record revenue and earnings.[i] Even through the recession in the beginning of the 90's and the downturn of 2001, Harley has still maintained its ability to sell its products. This is due in part to their emphasis on producing a quality product, being a good employer, and the commitment to giving back to the community. These strategies have kept Harley at the pinnacle of success.
Harley has a firm goal on making motorcycles that are reliable, cost efficient, and sturdy. This commitment comes from their "Enterprise Quality Plan" that has been their policy in all their factories, dealerships, and repair shops.[ii] This plan ensures that all products out of the factory are of the...
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