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HRM. ... Evaluate the role of HRM in supporting organizational strategy in the
contemporary environment. Assess HRM practices and current trends. ...
Soft/Hard Hrm. Definition ... theories. Map of HRM Territory Recognizes a variety
of stakeholders: employees, government & community. ...
Can western-style HRM practices be introduced to china. ... A major shift in HRM
came than from the human relations theory of Elton Mayo. ...
Trends In Hrm. The Most ... Lithuania.. Keywords: human resource management (HRM),
globalization, cultural differences, values. Introduction ...
Strategic Approach To Hrm. ... HRM has changed over the time. HRM has been an
issue in academic literature or organizational context. ...
Submitted by tatranka on April 29, 2008
Category: Social Issues
Words: 3624 | Pages: 15
Views: 184
Popularity Rank: 57,533
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Learning, thinking and memory
Types of learning
ο Trial and error- e.g. new products. Can be facilitated by giving away trial samples.
ο Classical conditioning. Examples include credits cards as conditioned stimuli, increasing product awareness to influence attitudes and the use of theme tunes in advertising; use of incentives at work.
ο Operant conditioning. Examples: use of reward vouchers or points; brand loyalty issues. Share payouts and bonus payments
ο Association. Examples include: experience good markets such as holidays and children learning as consumers. Bad management e.g. absenteeism & promotion
ο Imitation. Examples include learning by children and the adoption of new or innovative products. Imitation of bad management practices
ο Insight. Has little relevance to consumer learning but workers may suddenly realise why a difficult job is done as it is
Reinforcement
ο Positive [imagery of happy people using the product] or negative [only told when done things wrong].
ο Reinforcement schedules: intermittent preferable to continuous
ο Stimulus generalisation. E.g. brand loyalty.
ο Stimulus discrimination. E.g. focus on productβs unique features to distinguish it from competitors
ο Self-referencing. E.g. use of βyouβ in advertising or in training programmes
Repetition and reinforcement
ο Optimum exposure for advertisements
ο 2-3/week; 12 exposures minimum
ο Mix of more and less βinvolvingβ media
ο Repetition may make ad appear more true or seem famous
ο Primacy more important than recency for brand name
ο Optimum exposure for learning to drive
ο Lessons 3-4 times/week plus practice at least once per day
Who is the learner?
ο Many factors are relevant to understanding the learner in work and consumer...
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