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RESEARCH PAPER

E-COMMERCE AND E-BUSINESS ADVERTISEMENTS IN VIETNAMESE FIRMS AND SOME MARKETING RECOMMENDATIONS

Student Name: Hoang Anh Dung

Spring 2009
Table of Contents

ABSTRACT 3
INTRODUCTION 4
INTERNET ADVERTISEMENT AND E-COMMERCE 4
Concepts of E-commerce 5
Concepts of E-business Advertisement 6
Relationship between E-commerce and E-business Advertisement 8
E-COMMERCE AND E-BUSINESS ADVERTISEMENTS IN VIETNAM 8
Internet Development in Vietnam 8
E-commerce and E-business Advertisements in Vietnamese Firms 10
SOME RECOMMENDATIONS FOR THE DEVELOPMENT OF
E-COMMERCE AND E-BUSINESS ADVERTISEMENT IN VIETNAMESE FIRMS 27
CONCLUSION 30
FURTHER RESEARCH 31
REFERENCES 32

ABSTRACT

E-commerce, based on the development of IT technology, is considerably growing and more and more playing an important role in business organisations. It is considered a useful means to enhance the competitiveness capacity of firms and the integration of firms and economy such as Vietnam in global market. One of the significant factors in e-commerce is e-business advertisement. E-business advertisement is the combination of traditional advertisement methods with modern technology. This paper, therefore, aim to analyse and review the e-commerce and e-business advertisements in Vietnamese firms recently. It also aims to provide some useful recommendations for the development of e-commerce and e-business advertisements in Vietnamese firms in the future.
1. INTRODUCTION
Along with the rapid development of internet, e-commerce has also been increasingly used around the world as an efficient way to communicate and do business. In other words, it is considered as an obvious trend in globalisation. However, e-commerce is a new area in Vietnam.
Among the benefits of e-commerce, e-business advertisements is a modern means that firms can use to create their images, communicate with their customers,...