How does Amazon.com.com use their digital channels to achieve success?
How does Amazon.com.com use their digital channels to achieve success?
1. History and Success
Amazon.com.com, Inc. is the world’s largest retailer (Barney, 2011) conducting online business with its headquarters in Washington, USA. Amazon.com.com started its operations as an online bookstore in 1995 by Mr. Jeff Bezos (Gary, 2005). Later on the business was expanded by selling Digital Videos, Compact Disks, Media Player 3, computer software, games for kids and youth, house hold electronic devices, furniture and fixture, food related items and other marketable mix.
The basic motive behind the company was to offer wide variety of goods conveniently to the customers at low cost. The company got success and fame in its initial phase with an average sale of 20,000 dollars per week in its first two months among the 45 countries (Josh, 2009). Amazon.com in 2003 had a record of business more than 5 billion dollars sales and 76 million active users in 200 different nations round the globe in 2008 with 17000 workers, working for the clients round the clock.
2. Amazon.com web analytics
Web analytics is a powerful tool to get knowledge about the popular trends, common likes and dislikes and priorities of the variety of customers. It helps in prospecting. Potential customers of a particular product and service can easily be traced and sellers can contact their potential buyers and even can sell multidimensional products to the same customer. Amazon.com is also using web analytics tools. It helps in data management and also increases the security level. It can help in secured payments and meticulous delivery of products to their buyers and also focuses their trends and can forecast for the future purchases.
3. Use of digital channel
Amazon.com.com uses a highly developed digital channel in five ways in order to achieve invincible success. These channels are shortly described as:
1. Enhanced customer involvement
1. History and Success
Amazon.com.com, Inc. is the world’s largest retailer (Barney, 2011) conducting online business with its headquarters in Washington, USA. Amazon.com.com started its operations as an online bookstore in 1995 by Mr. Jeff Bezos (Gary, 2005). Later on the business was expanded by selling Digital Videos, Compact Disks, Media Player 3, computer software, games for kids and youth, house hold electronic devices, furniture and fixture, food related items and other marketable mix.
The basic motive behind the company was to offer wide variety of goods conveniently to the customers at low cost. The company got success and fame in its initial phase with an average sale of 20,000 dollars per week in its first two months among the 45 countries (Josh, 2009). Amazon.com in 2003 had a record of business more than 5 billion dollars sales and 76 million active users in 200 different nations round the globe in 2008 with 17000 workers, working for the clients round the clock.
2. Amazon.com web analytics
Web analytics is a powerful tool to get knowledge about the popular trends, common likes and dislikes and priorities of the variety of customers. It helps in prospecting. Potential customers of a particular product and service can easily be traced and sellers can contact their potential buyers and even can sell multidimensional products to the same customer. Amazon.com is also using web analytics tools. It helps in data management and also increases the security level. It can help in secured payments and meticulous delivery of products to their buyers and also focuses their trends and can forecast for the future purchases.
3. Use of digital channel
Amazon.com.com uses a highly developed digital channel in five ways in order to achieve invincible success. These channels are shortly described as:
1. Enhanced customer involvement
References: Gabe, M. (2010). "Lessons in Distribution", Mortgage Banking. Jack, T. (2011). "A Framework for the Impact of IS on Organizational Performance". Business Process Manager Journal Vol. 17/5. pp. 846-870. Jenkinson, A. (2005). "Amazon.com: Bounding customers with Integrated Service" Centre for integrated marketing, University of Luton. Jopson, Barney (2011). "Amazon.com urges California referendum on online tax". Financial Times. July 15, 2011. Rivlin, Gary (2005). "A Retail Revolution Turns 10". The New York Times. Retrieved August 4, 2011. Spiro, Josh. (2009). "The Great Leaders Series: Jeff Bezos, Founder of Amazon.com.com Wailgum, T. (2008). "ERP Definition and Solutions". Cio.com