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Hotel Marketing Rinchen

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HOTEL MARKETING
This research project work is an important part of my Bachelor in Hotel Management, Catering Technology with Applied Nutrition which I am pursuing from NSHM School of hotel management in Durgapur. I am profoundly grateful to our Director, Mr. Arnab Roy, our principal Mr. Amitabh Dey and our class teacher Mr. Sumit Vishwakarma for their valuable insight, guidance and contribution they have made to improve the quality of this research study.
I am very appreciative of the valuable information and data that were available through the internet & various books. I have been greatly benefitted by the help, encouragement and support of my friends at my college.
A special thanks to my family members for their uninterrupted support and encouragement and not to miss the students’ friend the wonderful site – Google.
Success is a sweet fruit which everyone strives to taste. To achieve ones’ goal, one has to put a lot of physical and mental effort. In the process, one takes help of all encouraging and helping hands of people. It has been a real pride in making this project.
“I wish to express my profound thanks to our Prof. Dr. J. S. Isvar Prasad (project work coordinator) who encouraged us to complete this project and help me to gain knowledge in this field of Outsourcing/Contact Services in Hotels.”
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INTRO*D*UCTION
Hotel Marketing Plan -
A hotel marketing plan is an action plan to fill the rooms of a new hotel.
A marketing plan focuses on the four Ps (Product, Promotion, Price and Place), but doesn't neglect customer retention and key partnerships. All of these elements should be specific to a hotel's intended customers and the geographic area.
For every hotel, the basic product offered is the same service - use of a bed for a night. Beyond this similarity, there are endless ways to differentiate the hotel services.
Services can include entertainment (i.e., in-room cable, on-premises...