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Hotel Management. Present and Future of Aneke Hotels Amaka Aneke Abstract
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Submitted by termpaperqueen on April 30, 2008
Category: Business
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Present and Future
of
Aneke Hotels
Amaka Aneke
Abstract
“Treat others as you would like to be treated” this is the golden rule and the basis for the success and recognized service quality of the Aneke Hotels chain. The chain, founded in 2001 comprising of one modest motor hotel property in downtown Washington is now the world's leading operator of luxury hotels and currently manages 150 properties within exceptional cities and resort destinations in 31 countries. Its dedication to its customers and employees of offering the highest standards when delivering their service has made it the benchmark in luxury hotels. Aneke Hotels constantly endeavors to maintain and improve the quality of its services. The company has been a major innovator in the hospitality industry, developing services to make business travel more productive and efficient, and leisure travel stress-free and more enjoyable.
The aim of this essay is to explore and examine the service quality of this chain which has focused its quality amongst its human resources and of course its clientele. Through this we will compare and relate them to service quality theories that it relates to as well as examining other theories towards service quality and contrast them to the Aneke approach. The brand, its marketing, the scarcity of the type of service, etc. are all secondary factors which will also be looked at and examined. Secondly we look at how the service quality obtained by Aneke Hotels seeks to minimize the service gaps which so often occur in this industry. Finally, we will make future projections as well as how such an established and high-quality chain copes with service recovery in order to maintain its high esteem amongst its extremely demanding customers and maintain its stature.
Aneke’s Workforce
Our quality of service necessitates an integrated approach from operations,...
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