OPPapers.com

Hotel Industries

HOTEL INDUSTRIES

RESEARCH PROPOSAL

TO: Madan Ramachandaran

COMPILED BY:

SATYENDRA KUMAR
RENU SINGH (SPOKESPERSON)
MANISH MALHOTRA
AJEET

INTRODUCTION

This resrarch proposal is about the step-by- step procedures of a business research work, its aims is to analyze and evaluate that how the Hotel Industry works, what are the difficulty faced by it, and sowt analysis. In this study, our target hotel is TATA TAJ. In the meanwhile, this research also tries to unveil, what the Hotels can do innovatively to maximize the benefits in this present scenario, and how the relevant marketing strategies can be formed and carried out. At the beginning of this proposal, I am willing to rationalize the topic, clarify the objectives and design the research problems. Followed by a series of marketing strategies literature review, an explanation methodology will be applied, and an outline of research methods and data collection will be presumed.

This research will combine exploratory, descriptive and explanatory studies but mainly use descriptive. The objective of using these types of studies is to describe the current marketing environment and how it impacts on the marketing strategies of and working style of hotel industries. In this research, I will employ the quantitative investigations to collect the secondary data from the marketing database, the web site of the company and relevant archives. Also qualitative investigations are to be used to get primary data through semi-structured interviews and observation. Therefore, a design of how to interpret these data and the limitation of studies will also be presented in this proposal.

After having gone through the different steps in the research process and research design of both quantitative and qualitative studies, I...