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Home-Based Sneaker Business

Submitted by amirollinyet on January 30, 2007

Category: Business
Words: 1747 | Pages: 7
Views: 159
Popularity Rank: 66,277
Average Member Grade: N/A (Add a Comment / Grade this Paper)

My Mission is to create an environment where sneakers are not just something to put on your feet. Sneakers are not a fad. Sneakers are a way a life and is a sub culture of hip hop fashion. My goal is to turn this lifestyle into a business and contribute to the sneaker world by promoting and customizing kick’s to keep this movement positive forward direction.
I am creating a sneaker customization service that will also double as a sneaker store. The customization service will be available to male and females. Shoe sizes will range from size: 5-14. My service will offer the brands of Adidas and Nike to choose from. The models we will customization will be the Adidas “superstar shell toe”, the Nike “air force 1”, the Nike “dunks” and the Nike “air max 95”. This is a significant business because it will appeal to a variety of different people but will mainly focus to the needs of individuals in there early teens to late twenties. The competition is located on the web: nikeid.com. The service provided by Nike does not offer as much creativity as my service offer’s. I will provide the customer with a unique and cost effective approach to the design. The customer can sketch the design they may want their sneaker to be customized. The Nike “id” service does not provide customers to design sketches such as comic or cartoon characters. Nike has a take it or leave it approach. My service will be much cheaper. The customer can bring their own shoes in then we go over the design process together. Customers can also purchase a brand new pair of sneakers from my business. Since, the sneakers may be provided by the customer we cannot accept sneakers that are not fit to meet the needs of a successful customization. the customer would then have to purchase a new pair of sneakers that are in stock. My business will double as a customization shop as well as a sneaker store. The customer does not have to customize sneakers purchased. People can purchase and...

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