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SWOT of Home Depot. Introduction Home Depot is a nationally and somewhat
internationally recognized company. They not only have stores ...
SWOT analysis Home Depot. ... Wal-Mart with annual sales almost five times higher than
Home Depot's spent $676 million on advertising last year. (Jim Lovel. ...
Home Depot History. The Home Depot "You Can Do It. We ... stock. The Home Depot
was founded by two men Bernie Marcus and Arthur Blank. ...
Home Depot. On April 23, 1998 ... contractor market. Home Depot's management
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Better Home and Gardens and The Home Depot. ... The Home Depot was founded in
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Submitted by rctgts on June 30, 2008
Category: American History
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II. Background Information
The Home Depot Inc. was founded in 1978 and is the world’s largest home improvement retailer and the second largest retailer in the United States. The sales for the fiscal year 2000 were $45.7 billion, compared to $38.4 billion in fiscal 1999. As of January 2001, the company was operating 1,134 retail stores in forty-seven states, six Canadian provinces, Puerto Rico, Chile and Argentina.
Home Depot stores sell a wide assortment of building materials, home improvement and garden products. Twenty-six EXPO Design Center stores sell products and services primarily for design and renovation projects. Additionally, the company operates four Villager’s Hardware test stores, which offer products for home enhancement and small projects. In mid-year, Home Depot also launched a Home Depot Floor Store, located in Plano, Texas.
Home Depot stores serve three primary customer groups: do-it-yourself (D-I-Y) customers, who are typically homeowners that purchase products and complete their own projects and installations; buy-it-yourself (B-I-Y) customers, who are typically homeowners that purchase materials themselves and hire third parties to complete the project and/or installation; and professional customers, who are professional repair re-modelers, general contractors and tradesmen.
The Company also offers products through two direct marketing subsidiaries: Maintenance Warehouse and National Blinds and Wallpaper. The Maintenance Warehouse subsidiary is one of the leading mail marketers of maintenance, repair and operations products serving primarily the multi-family housing and lodging facilities management market. The company’s National Blinds and Wallpaper subsidiary is a telephone mail order service for wallpaper and custom window treatments.
Home Depot stores average approximately 108,000 square feet of enclosed space, with an additional approximately 24,000 square feet in the outside garden area. The...
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