OPPapers.com Essay Index >> Miscellaneous >> Home Depot
We have many free term papers and essays on Home Depot. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
SWOT of Home Depot. Introduction Home Depot is a nationally and somewhat
internationally recognized company. They not only have stores ...
SWOT analysis Home Depot. ... Wal-Mart with annual sales almost five times higher than
Home Depot's spent $676 million on advertising last year. (Jim Lovel. ...
Home Depot History. The Home Depot “You Can Do It. We ... stock. The Home Depot
was founded by two men Bernie Marcus and Arthur Blank. ...
Home Depot. On April 23, 1998 ... contractor market. Home Depot’s management
estimated this market to be $215 billion in 1997. Home Depot ...
Better Home and Gardens and The Home Depot. ... The Home Depot was founded in
1978 in Atlanta, Georgia, by Bernie Marcus and Arthur Blank. ...
Submitted by acura32ai on March 25, 2008
Category: Miscellaneous
Words: 2043 | Pages: 9
Views: 128
Popularity Rank: 79,123
Average Member Grade: N/A (Add a Comment / Grade this Paper)
David Ronca
Retail Project
Professor Davis
24 March 2008
The Home Depot was founded on June 22, 1979 by Bernie Marcus and Arthur Blank in Atlanta, Georgia. During the 1970’s Marcus and Blank had held executive positions in a chain of 60 local home improvement stores known as Handy Dan Home Improvement Center. Demonstrating strong commitment they excelled through the ranks, putting themselves in commanding positions they started “experimenting with discounted merchandise within the local chain” (Bernard) in a more do it yourself atmosphere. The attempt of a developed a plan to sell the low priced goods in a do-it-yourself retail store was a local success. In 1978 The Handy Dan business was completely bought out and prompted the firing of Marcus and Blank. That later became the best thing to ever happen to them, they decided to go into business together. Investment banker and friend Ken Langone provided the initial investment of $100,000 to secure the necessary capital. “Unable to finance construction of a prototype store, the men bought two defunct Treasure Island Discount stores in Atlanta and set up shop as The Home Depot“ (Bernard). Beginning with 18,000 different products, low priced, a simple open warehouse setting, and a hired knowledgeable staff. On the first and second day of business they had kids out front hand out Home Depot money as a thank you to customers for visiting the store. After a couple days they got “hopeful when a satisfied customer returned with a bag of home grown okra as her way of saying thank you for the good shopping experience she had” (Bernard). Soon, word spread and the customers flooded in so much that within twelve months, two more stores had opened.
After two successful years “Home Depot held its IPO in 1981 and listed on the New York Stock Exchange three years later under the ticker - HD” (McMenimon). The company was growing, opening stores in Georgia, Florida,...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!